The Road to 2050 – a new Shell Eco-marathon competition, supported by Microsoft.
The final Bonus Challenge in the global Virtual League and the last chance for Shell Eco-marathon teams to earn bonus points in the 2021 season.
Participating teams had to submit a 30-second ad answering this big question: What should mobility look like in your future?
The judges were inspired by the creativity and breadth of thinking that went into the ads, and from more than 50 entries received, just nine teams across the three regions were shortlisted for the public vote.
The final scores are now in and we’re delighted to announce the Road to 2050 winning teams below.
The Road to 2050 winning teams
Eco IME Racing, Brazil
TEAM ETA, India
TEAM UMAKIT, Turkey
e-Wolf Racing, Brazil
Eco-Runner Team Delft, The Netherlands
E4 UFSC, Brazil
DLSU Eco Car Team, Philippines
ASU Racing Team, Egypt
Road To 2050 Bonus Challenge
Catch up on the drop-in session with industry experts
Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft, discussed and shared top tips with students on how to create the most compelling ad.Watch the highlights
Why have we set this challenge?
Earlier this year, Shell set out its new ‘Powering Progress’ strategy – with a target to become a net zero emissions energy business by 2050.
Microsoft has committed to being carbon negative by 2030 and removing the company’s historical carbon emissions by 2050. It is because of this ambition that they are a partner of Shell Eco-marathon and the Road to 2050 challenge. A challenge focused on the future of mobility and telling this story in the most compelling and creative way.