Road to 2050
League competitions

Introducing the Road to 2050 – a new Shell Eco-marathon competition, supported by Microsoft.

This was the final Bonus Challenge in the global Virtual League and the last opportunity for Shell Eco-marathon teams to earn bonus points in the 2021 season.

The competition challenge was to create a 30-second TV-style advert, answering the question: What should mobility look like in your future?

The purpose of Road to 2050 was to give you, Shell Eco-marathon teams the opportunity to creatively capture your Shell Eco-marathon journey and, in particular the way it may help society in our challenge to reduce emissions.

Road To 2050 Bonus Challenge

Can I still enter?

The deadline for entry was midnight June 1, 2021, so no further submissions will be accepted after this date.

After receiving an impressive range of over 50 entries from around the world, our judges are currently deliberating over all submissions, and are inspired by the creativity and breadth of thinking put into the participating team’s ads.

Watch this space for the final shortlisted teams who will be announced here week-commencing June 21 and find how to vote for your favourite ad.

Follow us on Instagram and Twitter for further updates

Road to 2050

Catch up on the drop-in session with industry experts

Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft, discussed and shared top tips with students on how to create the most compelling ad.

Watch the highlights

Why have we set this challenge?

Earlier this year, Shell set out its new ‘Powering Progress’ strategy – with a target to become a net zero emissions energy business by 2050. Find out how.


Microsoft has committed to being carbon negative by 2030 and removing the company’s historical carbon emissions by 2050. It is because of this ambition that they are a partner of Shell Eco-marathon and the Road to 2050 challenge. A challenge focused on the future of mobility and telling this story in the most compelling and creative way.