
Watch the highlights of the Shell Eco-marathon Road to 2050 Bonus Challenge drop-in session.
In a Q&A session created specifically for participating Shell Eco-marathon teams, Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft to discuss and share top tips with students on how to create the most compelling ad and answer any questions live.
Don’t worry if you missed it! You can watch the full session here

Watch the Shell Eco-marathon Road to 2050 Student Drop-In Session
Hosted by
CEO & Vice Chairman of Shell Brands International
In a 33-year career, Dean has worked on developing, activating and commercialising market-leading global brands. As CEO & Vice-Chairman of Shell Brands International AG and Global VP of Brand for the Shell group, he leads the overall brand strategy and execution. He’s known as the ‘Brand Guy’ and his personal brand purpose is to ‘inspire and liberate creative possibilities in everything and everyone’. Previously, he spent 15 years in senior global Brand Development roles at Unilever. He’s married to Jane; they have five children.
Road to 2050 Bonus Challenge
Watch this space for the final shortlisted teams who will be announced here week-commencing June 21 and find how to vote for your favourite ad.
Find out more