Duration 01:35
Description
Video explanation of the Shell Future Rider Challenge.
Background music plays
Futuristic synthesizer music, the theme to NBC's 1980s hit TV series Knight Rider.
Video
We see a montage of a futuristic car driving on an open road then a city, it drives and screeches to a halt in a modern indoor space. Colin Furze steps out of the car and cheerfully exclaims:
Voice
It’s K.I.T.T. from Knight Rider!
Shot change
Video
A close-up of K.I.T.T.'s dashboard is seen with lights and a rotating wireframe of the vehicle.
Voice over
My reputation precedes me.
Shot change
Voice
You were the car of the future…
Shot change
Video
A side shot of the vehicle is seen with Colin at the left front door.
Voice
…at least in your day.
Shot change
Video
A close up of K.I.T.T.'s (the car) voice modulator is seen blinking as it speaks.
Voice over
Colin, what are you insinuating?
Shot change
Video
Colin is seen outside the left front door speaking to K.I.T.T.
Voice
I'm just saying. Today's car of the future might be, you know…
Shot change
Video
Colin is seen inside the car
Voice
… a little different without all this.
Shot change
Video
Colin presses a button on K.I.T.T.'s dashboard.
Voice over
Colin, please.
Shot change
Video
Colin raises hands defensively
Voice
Whoa!
Shot change
Video
Alert warning with “Enthusiastic Male” on wire diagram of Colin is seen on the car’s dashboard display.
Voice over
According to my specifications, I'm the fastest, safest, strongest car in the world.
Shot change
Video
Side shot of Colin seated inside the car on the left speaking to the car.
Voice
Now, love that about you mate! But new ideas are already in the works with a new Shell Eco-marathon Challenge, Future Rider!
Shot change
Video
K.I.T.T.'s dashboard lights are seen blinking as it speaks.
Voice over
What are the terms of this challenge, Colin?
Shot change
Video
Colin is seen through the windscreen inside the car on the left side.
Voice
It's simple: just design the car of the future again!
Shot change
Video
K.I.T.T.'s dashboard lights are seen blinking as it speaks.
Voice over
Interesting.
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Video
Wide shot of K.I.T.T. from front with Colin speaking to the car from the left.
Voice
And you’re the inspiration for teams of STEM students around the globe working on it right now!
Shot change
Video
Colin lifting hands speaking authoritatively as we pan across the vehicle.
Voice
Will it be full-on hydrogen? Will it be powered by batteries? Will it be biofuel? Will it be a bazillion buttons?
Shot change
Video
Colin is seen from inside the car opening the front right door.
Voice
There are loads of possibilities.
Shot change
Video
K.I.T.T.'s dashboard lights are seen blinking as it speaks.
Voice over
Shall I calculate them?
Shot change
Video
Colin is seen from inside the car outside the front right door.
Voice
No, but your early technologies and intelligence can inspire them.
Shot change
Video
K.I.T.T.'s dashboard lights are seen blinking as it speaks.
Voice over
A turbo boost for the imagination.
Shot change
Video
Wide shot of K.I.T.T. with Colin standing by the left front door.
Voice
Exactly! And the public will be able to choose from one of these brilliant designs and these fantastic students can join me as I talk to industry experts about the future of mobility.
Shot change
Video
K.I.T.T.'s dashboard lights are seen blinking as it speaks.
Voice over
Will this be on television, Colin?
Shot change
Video
Colin close up from side.
Voice
No, K.I.T.T.
Shot change
Video
Wide shot of K.I.T.T. with Colin standing outside the left front door.
Voice
Just visit this website and follow the hashtag #ShellEcoMarathon for all the details.
Text displays
Makethefuture.shell/FutureRider #ShellEcoMarathon
Shot change
Video
Colin presses K.I.T.T.'s power button and it starts, Colin whoops with joy.
Voice
Woo-hoo!
Text displays
FUTURE RIDER
A SHELL ECO-MARATHON CHALLENGE
Shot change
Video
K.I.T.T. is seen from behind as it drives away on an open road.
Voice over
Colin, what is a hashtag?
Shot change
Text displays
Shell logo
#MakeTheFuture
© Shell International 2021
